How TO ADVERTISE Your Music More Effectively
Knowing how to market your music is considered to be THE most important thing you can do for your music business as well as your music career as a whole. You know it’s a thing that must be handled and if you’re not making efforts to understand how exactly to market your music more effectively then you should know that, at least, nothing serious will ever happen in your music business career.
The first thing to ask yourself is if you’re currently managing the most basic elements of a highly effective music marketing campaign.
What do After all by this?
To begin it is important to assess where you’re at at this time and determine if you know and understand just what the basic components of a highly effective music marketing campaign are? Let’s face it, in the event that you plan on making a name on your own in the music industry it is critical to realize you’ll be investing a great deal of your personal money and time into your music career. If you are certain your absolute goal is to mold your music talents right into a true “music business” and you also have no doubts concerning the career path you’ve chosen… then you’ll wish to be as efficient and productive as possible possibly be.
Most indie bands and musicians whether from the Rock, Hip Hop, Folk or any genre for example, tend to work on just a few of the three essential requirements of effective music marketing. For instance most musicians are excellent at connecting with audiences. What with Facebook, Instagram, Twitter and YouTube in the mix, communications have grown to be stupid simple for today’s musician.
On the other hand, asking for the sale is occasionally handled effectively but tends to be approached hap-hazardly and without a formula or the required accompanying awareness campaigns. This lack-luster approach tends to dampen the efforts of even the hardest working bands and musicians in the market. Unfortunately, applying only one or even two of the key components minus the essential third aspect in a music marketing campaign won’t bring in maximum returns for the time invested. This just isn’t how to market music effectively.
Don’t get me wrong, getting your name on the market and partaking in conversations with fans can be cool, even self gratifying and it’s really definitely better than not doing some thing, but imagine how much more effective you’d be if you visited work on all these essential marketing aspects of your music business armed with a formula and a pin-point focused purpose.
The Solution To Ineffective Music Marketing
The bottom line is that whenever you break down the intricacies on how best to market your music effectively, it becomes apparent that as a musician, it is important to discipline yourself to focus on the elements which are most productive for the music business growth. Broken down in an an easy task to follow process these components of music marketing and music promotion essentially consist of a 3 step formula:
Step #1 – Create Awareness: Find an audience who appreciates your music style, your sound as well as your identity. Take the steps essential to communicate your musical message to them. All you do should create a knowledge for you as well as your music constantly. Approach this with precision and a company direction and your music business foundation will be solidified for years to come.
Step #2 – Connect to Your Audience: I mentioned earlier how stupid simple it really is to connect with fans today. Instagram, Facebook, Twitter, YouTube and the countless other online “hangouts” get this to process a breeze. Once you’ve laid the original groundwork and you have made your audience aware of exactly what you have to offer, work on maintaining those important on-going relationships together with your fans, the media and the all important music business contacts you collect along the way. Your fans and contacts want to know you are for real. That you value them. You are here for the long-haul. Making connections with them and keeping them involved with your growth process will ensure this happens for you.
Step #3 – Sell Your Stuff (Require the sale): This one is essential. If you don’t have products to sell… you do not have a music business. Working to create a steady, consistent cash flow for your music business is key to your long-term success. Entice fans to invest their money and buy your stuff and the rest of your music marketing processes will flow and flourish so easier.
NFT Yes! It’s Easier Said Than Done
I recognize that it’s better to talk about these exact things than it is to make them happen in your career but this is what the music business is focused on so incorporating these processes into your music business campaign is crucial, or you simply won’t last long enough to make dent in the music world.
And that’s not what we want for your music career… could it be?
Again, it might seem easy enough to map these exact things out on paper but the truth is that most bands and musicians will see a hundred and one ways to screw this up.
You’ll either spend too much time on creating awareness and connecting with your audience but then fail to require the sale. Or you’ll require the sale way to often and just forget about connecting together with your people. I mentioned earlier that it is cool to obtain all gung-ho, get busy, and head on out there and execute a couple of music marketing, but if you are not touching all three components of this process on how to market music, then you’re missing the boat and more importantly… you’re fans won’t be “feeling” your vibe. They just won’t connect to you on a deeper level. Without connection, there’s no sales and without sales, you don’t have a music business.
Don’t BELONG TO the Marketing Music Business Trap
You’ve seen them. They’re all over the place. Lame pr announcements that musicians love to send out nowadays. These press releases are posted and delivered to my inbox every day with headlines like: “Johnny Come Lately, the most recent Album Release from the 123 HOW EXACTLY TO Rock & Roll Band”. Go ahead… admit it. You’ve probably delivered something like this yourself at once or another.
Unfortunately there are some problems with this spray and pray technique which will be blatantly obvious when you stack up a headline like this against my 3 step process. Start to see the news release handles the “Creating Awareness” aspect and even touches lightly on the “Selling Your Stuff” step but it fails to connect and that my pal is a no no. It’s 100% self interested and sadly, it’ll fail every time it’s used.
Fans and media see right through this. All of the band wants is the money. For some unknown reason the band is expecting us to head on over to the link contained in their press release and click on the buy button. But where’s the bond? What about the awareness we are in need of BEFORE they ask for the sale?
How TO ADVERTISE Your Music More Effectively