How To Market Your Music More Effectively
Knowing how to market your music is considered to be THE most important thing that can be done for your music business and your music career as a whole. You know it’s a thing that must be handled and if you’re not making efforts to understand how to market your music better then you ought to know that, at least, nothing serious will ever happen in your music business career.
The first thing to ask yourself is if you’re currently managing the standard elements of a highly effective music marketing campaign.
What do I mean by this?
To begin it is important to assess where you’re at right now and determine whether or not you know and understand exactly what the basic components of an effective music advertising campaign are? Let’s face it, in the event that you plan on creating a name on your own in the music industry it is important to realize you’ll be investing a lot of your personal time and money into your music career. If you’re certain your absolute goal is to mold your music talents right into a true “music business” and you have no doubts concerning the career path you’ve chosen… then you’ll desire to be as efficient and productive as you can possibly be.
Most indie bands and musicians whether from the Rock, Hip Hop, Folk or any genre for example, tend to work on just a few of the three essential requirements of effective music marketing. For example most musicians are great at connecting with audiences. What with Facebook, Instagram, Twitter and YouTube in the mix, communications have grown to be stupid simple for today’s musician.
On the other hand, asking for the sale is occasionally handled effectively but tends to be approached hap-hazardly and with out a formula or the necessary accompanying awareness campaigns. This lack-luster approach will dampen the efforts of even the hardest working bands and musicians in the industry. Unfortunately, applying only one as well as two of the key components minus the essential third element in a music marketing campaign won’t bring in maximum returns for the time invested. This just isn’t how to market music effectively.
Don’t get me wrong, getting the name out there and partaking in conversations with fans could be cool, even self gratifying and it’s really definitely better than not doing anything at all, but imagine how much more effective you’d be if you went to work on most of these essential marketing aspects of your music business armed with a formula and a pin-point focused purpose.
THE PERFECT SOLUTION IS To Ineffective Music Marketing
The bottom line is that when you break down the intricacies on how best to market your music effectively, it becomes apparent that as a musician, it is critical to discipline yourself to focus on the elements that are most productive for your music business growth. Divided in an an easy task to follow process these components of music marketing and music promotion essentially consist of a 3 step formula:
Step #1 – Create Awareness: Find an audience who appreciates your music style, your sound as well as your identity. Take the steps essential to communicate your musical message in their mind. All you do should create a knowledge for you as well as your music all the time. Approach this with precision and a firm direction as well as your music business foundation will undoubtedly be solidified for years ahead.
Step #2 – Connect to Your Audience: I mentioned earlier how stupid simple it is for connecting with fans today. Instagram, Facebook, Twitter, YouTube and the many other online “hangouts” make this process a breeze. Once you’ve laid the original groundwork and you’ve made your audience aware of exactly what you have to offer, focus on maintaining those important on-going relationships with your fans, the media and the all important music business contacts you collect along the way. Your fans and contacts wish to know that you’re for real. That you care about them. That you’re here for the long-haul. Making connections using them and keeping them involved in your growth process will ensure this happens for you.
Step #3 – Sell Your Stuff (Require the sale): This one is essential. Luigui Bleand Unless you have products to sell… you DON’T have a music business. Attempting to create a steady, consistent cashflow for your music business is key to your long-term success. Entice fans to invest their money and buy your stuff and the others of one’s music marketing processes will flow and flourish so easier.
Yes! It’s Easier Said Than Done
I recognize that it’s better to talk about these things than it is to create them happen in your career but this is exactly what the music business is all about so incorporating these processes into your music business campaign is crucial, or you simply won’t last long enough to create dent in the music world.
And that’s not what we wish for your music career… is it?
Again, it might seem easy enough to map these exact things out on paper nevertheless, you that most bands and musicians will see a hundred and one ways to screw this up.
You’ll either spend too much time on creating awareness and connecting together with your audience but then neglect to ask for the sale. Or you’ll ask for the sale way to often and just forget about connecting with your people. I mentioned earlier that it is cool to get all gung-ho, get busy, and at once out there and execute a bunch of music marketing, but if you’re not touching all three components of this process on how to market music, then you’re missing the boat and more importantly… you’re fans will not be “feeling” your vibe. They just won’t connect to you on a deeper level. Without connection, there is no sales and without sales, you don’t have a music business.
Don’t Fall Into the Marketing Music Business Trap
You’ve seen them. They’re all over the place. Lame pr announcements that musicians love to send out nowadays. These pr announcements are posted and delivered to my inbox on a daily basis with headlines like: “Johnny Come Lately, the Latest Album Release from the 123 HOW EXACTLY TO Rock & Roll Band”. Go ahead… admit it. You’ve probably delivered something like this yourself at once or another.
Unfortunately there are some issues with this spray and pray technique that’ll be blatantly obvious when you build up a headline such as this against my 3 step process. Start to see the press release handles the “Creating Awareness” aspect and even touches lightly on the “Selling Your Stuff” step nonetheless it does not connect and that my pal is really a no no. It’s 100% self interested and sadly, it will fail every time it’s used.
Fans and media see through this. All the band wants is the money. For some unknown reason the band is expecting us to at once over to the link included in their press release and click on the buy button. But where’s the connection? What about the awareness we need BEFORE they ask for the sale?
How To Market Your Music More Effectively