Winners Are Grinners – How to Use Competitions to Drive Sales in Your Retail Retail store

Winners are grinners as the saying goes. Shoppers who win from a retail store are happy and they tell their friends. Whether it is a large or small prize, the value to the business of making winners of customers could be considerable.

The very best competitions are those in which a customer of the shop is guaranteed to win. That’s, there your competition is store specific. While taking part in larger national and state broad competitions around products brands and also franchise brands can be good for business, it is the local competitions which supply the best opportunity for local promotion.

Here are some easy methods to use competitions effectively to promote your retail store:

Every competition requires a focus. Promote a particular product or product category or a certain level of spending. Competitions open to anyone with out a tactical focus are likely to be less successful.

Make entering possible for everyone. Ensure that the mechanics of the competition – how to enter – are quick and understood. You don’t want to decelerate the revenue counter or have customers reject entering the competition because of complexity.

Promote well. Promote your competition well available from the front window throughout the store.

Encourage participation. Get all employees actively promoting the competition. Offer a reward for the employee who achieves the most entries per hour worked.

Drive impulse purchases. An excellent competition is one used to operate a vehicle impulse purchases at the counter. They key here is that the item for sale, the trigger for a competitors entry, must be easily understood.

Show off the prize. When possible, show the prize of offer for your competition. This can drive visitors to engage in the behaviour you are promoting as they more easily understand the opportunity.

Showcase entries. If entry in the competition requires shopper activity like drawing or coloring, showcase the entries as this will drive increased traffic to the store.

Promote winners. Take images of competition winners, making use of their permission, and work with these in newsletters and on a winners table in-store. This is how it is possible to promote the store as a location where winners shop.

Host and event around the prize draw. Help to make the drawing of the winner a special event using its own retail hooks to drive sales.

Create a competition calendar. This may provide focus to your competition program over summer and winter and ensure that they are a consistent portion of the marketing mix.

Build relationships suppliers. Call of key providers to support the business with prizes for your competitions. This is more easily achieved if the competition connects with specific brands.

Promote externally. Use the competition to promote the business externals in advertising and marketing and promotional flyers.

Competitions, irrespective of size, can drive positive results for a retail store. Professional execution is the key from the planning stand right through to the drawing of the winner. Make sure that everyone involved including customers enjoy each competition you run.